A client in Yunnan, Mr. Li, operates a local handicraft store focusing on the sale of traditional cultural products. Mr. Li’s store is located in a small town with strong ethnic characteristics in Yunnan, which welcomes a large number of tourists and local residents to participate in various traditional festivals every year. In particular, major festivals such as the Lantern Festival and the Mid-Autumn Festival have become prime times for business opportunities.
During these traditional festivals, Mr. Li not only offers local handicrafts, but also hopes to expand his sales categories and increase the store’s festive atmosphere while attracting more consumers. After much market research, he decided to introduce the traditional element of Kong Ming Lanterns for festival sales and promotion as a highlight product to attract customers.
Mr. Li hoped to find a reliable supplier who could provide good quality and beautifully designed Kong Ming Lanterns in line with the festive atmosphere for the store to sell during the festive season. As there are already some suppliers in the local market, but most of them have varying product quality and high prices, Mr. Li urgently needs to find a reasonably priced manufacturer that can provide personalized customization services.
In addition, he hoped that the lanterns would have some cultural significance, which would satisfy visitors’ purchasing needs and enhance the cultural atmosphere of the festival. Therefore, he has high requirements on the quality, design, packaging and cultural connotation of the lanterns.
After many visits, Mr. Li finally chose our company as a supplier. Our company provides high-quality, handmade Sky lanterns and can be customized according to customers’ needs. In response to Mr. Li’s needs, we put forward the following cooperation proposals:
Based on the local traditional culture of Yunnan, we designed a Sky lantern that incorporates local ethnic characteristics, with Yunnan-specific ethnic patterns and auspicious words printed on the lantern, symbolizing peace, happiness and blessings. We also customized different sizes and colors of Sky lanterns for Mr. Li to meet the needs of different consumers.
To enhance the added value of the product, we designed exclusive gift packaging for the lanterns, which featured festive blessings with instructions for use and cultural background to help consumers better understand the traditional significance of the lanterns. In addition, we provided Mr. Li with a set of promotional materials, including product posters and social media promotional copy, to help him market the product during the festive season.
Timeliness of supply and product quality became critical during the festive period due to the surge in market demand. We committed to strict quality control and on-time delivery guarantees, as well as providing flexible logistics solutions to ensure Mr. Lee was able to adequately stock up before the festivals.
Through online and offline multi-channel promotion, Mr. Li’s store’s sales of Sky lanterns increased significantly. During the festival, the sales volume of Sky lanterns in a single store exceeded 8,000, making it one of the store’s main products. In particular, it became a popular experience for tourists to buy Sky lanterns as holiday gifts or to participate in the festival release activities.